FitFuel Ai-Powered app

Project type: End-to-end app + branding

Role: Sole UX/UI designer + brand designer 

Industry: Health, Fitness

Tools: Figma

Duration: Q3 2025

Introduction

The core belief behind the product is simple:

Movement should adapt to people — not the other way around.

Unlike traditional fitness apps focused only on rigid workout plans, FitFuel adapts to the user’s time, goals, physical context, energy, mobility needs, and preferred ways of moving.

FitFuel supports users through:

  • Ai included in one-time personalized sessions, adaptive long-term plansand mindful flows for gentle
  • Mobilitynearby activities and community events
  • Social challenges
  • Self-logged movement sessions