Project type: End-to-end app + branding
Role: Sole UX/UI designer + brand designer
Industry: Health, Fitness
Tools: Figma
Duration: Q3 2025
The core belief behind the product is simple:
Movement should adapt to people — not the other way around.
Unlike traditional fitness apps focused only on rigid workout plans, FitFuel adapts to the user’s time, goals, physical context, energy, mobility needs, and preferred ways of moving.
FitFuel supports users through: